Elon Musk’s Revelation: X (Formerly Twitter) Set to Debut Ad-Free X Premium Subscription, Granting Users the Power to Banish Ads
In a significant announcement, Elon Musk, the visionary behind Tesla and SpaceX, revealed that X, previously known as Twitter, is gearing up to introduce an ad-free version of its X Premium subscription. This groundbreaking development will empower users with the choice to pay for an ad-free experience on the platform.
Musk disclosed that X will offer two distinct subscription tiers, enhancing user options. The first tier, described as ‘lower cost,’ will encompass all the premium features while maintaining the presence of ads. Contrasting this, the second tier offers a more exclusive, ad-free experience, catering to users seeking an uninterrupted online journey.”
For newcomers who opt to forgo a subscription, their interaction on the platform will be limited to ‘read-only’ actions, allowing them to peruse posts, view videos, and follow accounts, as detailed on the company’s website.
This innovative approach, termed the ‘Not A Bot’ subscription method, is part of a strategic initiative to curb spam, combat manipulation, and mitigate bot-driven activities within the platform.
Since Elon Musk assumed control of the platform in October 2022, his swift and transformative actions, which encompassed significant workforce reductions and the dissolution of content moderation teams, have resulted in a notable decline in advertising on the platform.
Musk openly recognizes that the platform has experienced a significant downturn in revenue and attributes this decline to the influence of activists who have exerted pressure on advertisers.
In an effort to revitalize revenue streams, Musk initiated the introduction of an $8 monthly subscription service, commonly known as the ‘blue check’ subscription, and made concerted attempts to entice advertisers back to X by extending offers of attractive discounts