YouTube is now bringing down ad-blocker use worldwide, displaying warnings about violating the platform’s terms of service.
In certain circumstances, ad blockers prevent consumers from seeing more videos until ad blockers are disabled.
The video streaming site began experimenting in June when it sent a notification to users stating that if the ad-blocker was not removed, the video player would be banned after three videos.
The business has now revealed to The Verge that it has launched a “global effort” to encourage users to pay a YouTube Premium membership or accept adverts.
Previously, Android Authority reported that some users complained on the r/YouTube forum about getting warnings about using ad-blockers in various forms.
YouTube has 80 million paying customers across the Music and Premium tiers. However, Google is experimenting with several methods to increase this figure. For example, the business conducted tests in which customers were asked to pay to watch films in 4K resolution or were shown repeated unskippable commercials for an unbroken experience.